Lesson 01 of 6
Radical Subtraction
Cutting what a company does — products, brands, business units — can create more value than adding something new. The companies that recovered fastest often did so by deciding what to stop, not what to start.
See it in action
Apple
Ninety days from bankruptcy to the most valuable company on Earth.
LEGO
How a toy company that had diversified itself to the edge of bankruptcy rediscovered the brick — and became the most profitable toy company in the world.
Ford Motor Company
The only Detroit automaker that avoided a government bailout — by mortgaging everything it owned, including the blue oval logo, first.
General Motors
The largest industrial bankruptcy in U.S. history — and the 40-day restructuring that turned “Old GM” into a leaner company that could survive.
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