Lesson 05 of 6
Protect the Core Constraint
A product’s original limitations are often the actual source of its value. Companies that quietly abandoned their defining constraint, chasing short-term novelty, paid for it later.
See it in action
Toys & Consumer Products · 7 min read
LEGO
How a toy company that had diversified itself to the edge of bankruptcy rediscovered the brick — and became the most profitable toy company in the world.
Entertainment & Media · 7 min read
Nintendo
How the worst-selling console in Nintendo’s modern history gave way to one of the best-selling of all time.
Fashion & Luxury · 6 min read
Burberry
A 150-year-old British heritage brand that had been reduced to a check pattern on bootleg baseball caps — rebuilt into a global luxury powerhouse through digital innovation.
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